Preview14 november: The Cal exhibition, Pirelli Calendar Catalogue


admin-ajax (1)20141114_113004_resized20141114_113009_resized20141114_113119_resized_1Almost 200 hundred photographs, that have been drawn by Pirelli catalog calendar since 1984 to now are exhibit at Palazzo Reale in Milan from the next 21 November. Pictures are organized in 5 themes (set in 5 rooms) which go from seduction to provocation, until myth and elegance. Photos, that legendary photographer like Herb Ritts, Richard Avedon, Peter Lindberg, Bruce Weber, Steve McCurry, Patrick Demarchelier and Steve Meisel pass through the meanings of charm.20141114_113325_resized

06_Herb Ritts_199903_Peter Lindbergh_1996The outfitting is all played by comparison between the history, symbology, mythology, stage equipment and abstract composition of the changeable significances of sexuality. The reading exhibition could be read really different way. Amedeo M. Turello, one of the curator and photographer him too, suggested looking the exhibition through the glance of the models.20141114_113645_resized How it became more direct than in the past. Nothing special if it isn’t, this photographer have 02_Uwe Ommer_1984preceding time making an archetype with stereotype. The greatness of Pirelli calendar is that. They have been able to define the way of feel who have translated an image into the universal. It is in this way that said the Pirelli transform the figure of pin-up in an artwork. Elisabetta Guida

The Cal, Pirelli Collections, “Forma e Desiderio” (Shape and Desire). From 21 November to 22 February, Milano, Palazzo Reale.

Credits and Captions:

Almost entirely are shot by me during the preview of the exhibition. Except: the last photo on your right (that picture an image taken by Uwe Ommer, Bahamas, 1984 © The Cal – Pirelli Collection) and above the two black and white photos (on the left_ by Peter Lindbergh, El Mirage, California, Stati Uniti 1996 © The Cal – Collezione Pirelli_ near_ by Herb Ritts Los Angeles, California, Stati Uniti 1999 © The Cal – Collezione Pirelli) are courtesy of The Cal.


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